Mixpanel Connector Setup Guide

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The most advanced analytics for mobile in the world. This article describes how to set up the Mixpanel connector in your Customer Data Hub account.

Table of Contents Placeholder

Connector Actions

Action Name	AudienceStream	EventStream
Track Event	✓	✓
Update Profile - Set	✓	✓
Update Profile - Add	✓	✓
Update Profile - Append	✓	✓
Update Profile - Union	✓	✓
Update Profile - Unset	✓	✓
Update Profile - Delete	✓	✓
Update Profile - Track Revenue	✓	✓
Create Alias	✓	✓

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

• API Project Token: A project token is required to send profile and events data to Mixpanel.
  See: Where can I find my project token?

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Track Event

Parameters

Parameter	Description
User ID
IP Address
Override Event Time
Event Name	(Required)
Event Data	Custom properties to add to your event Date type properties are converted to Mixpanel date format 'YYYY-MM-DDThh:mm:ss' Properties with empty values are skipped and not included

Action - Update Profile - Set

Parameters

Parameter	Description
Ignore Last Seen Update
User ID	(Required)
IP Address
Override Update Time
Created
Phone Number
Last Name
Email
First Name
Full Name
Do Not Overwrite Existing Property Values (Set Once)

Action - Update Profile - Add

Parameters

Parameter	Description
Ignore Last Seen Update
User ID	(Required)
IP Address
Override Update Time
Add Data	Specify properties to add a numerical amount to their existing value It is possible to decrement values by providing a negative amount Properties with empty values are skipped and not included

Action - Update Profile - Append

Parameters

Parameter	Description
Ignore Last Seen Update
User ID	(Required)
IP Address
Override Update Time
Append Data	Specify properties to append a value to their existing list of values Appending to a property that doesn't exist produces a new list with one element Properties with empty values are skipped and not included

Action - Update Profile - Union

Parameters

Parameter	Description
Ignore Last Seen Update
User ID	(Required)
IP Address
Override Update Time
Union Data	Specify properties to merge their values with the existing list on the user profile Properties must be of Array type in Data Layer Properties with empty values are skipped and not included Duplicate values are ignored

Action - Update Profile - Unset

Parameters

Parameter	Description
Ignore Last Seen Update
User ID	(Required)
IP Address
Override Update Time
Unset Data	Specify properties to permanently remove them and their values from a user profile Supports Array type in Data Layer

Action - Update Profile - Delete

Parameters

Parameter	Description
Ignore Last Seen Update
User ID	(Required)
IP Address
Override Update Time

Action - Update Profile - Track Revenue

Parameters

Parameter	Description
Ignore Last Seen Update
User ID	(Required)
IP Address
Override Update Time
Transaction Amount	(Required)
Transaction Time	(Required)

Action - Create Alias

Parameters

Parameter	Description
Original User ID	Previously set identifier for a user Typically a temporary generated ID before a better user ID becomes available (example: user's email after sign up)
New Alias User ID	New ID to map to original ID Typically an alias is set immediately after user signs up and all subsequent events & updates utilize the new alias ID For more info see: Using Mixpanel Alias