The most advanced analytics for mobile in the world. This article describes how to set up the Mixpanel connector in your Customer Data Hub account.
Table of Contents Placeholder
Connector Actions
Action Name |
AudienceStream |
EventStream |
Track Event |
✓ |
✓ |
Update Profile - Set |
✓ |
✓ |
Update Profile - Add |
✓ |
✓ |
Update Profile - Append |
✓ |
✓ |
Update Profile - Union |
✓ |
✓ |
Update Profile - Unset |
✓ |
✓ |
Update Profile - Delete |
✓ |
✓ |
Update Profile - Track Revenue |
✓ |
✓ |
Create Alias |
✓ |
✓ |
Configure Settings
Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.
After adding the connector, configure the following settings:
Action Settings - Parameters and Options
Click Next or go to the Actions tab. This is where you configure connector actions.
This section describes how to set up parameters and options for each action.
Action - Track Event
Parameters
Parameter |
Description |
User ID |
|
IP Address |
|
Override Event Time |
|
Event Name |
(Required) |
Event Data |
- Custom properties to add to your event
- Date type properties are converted to Mixpanel date format 'YYYY-MM-DDThh:mm:ss'
- Properties with empty values are skipped and not included
|
Action - Update Profile - Set
Parameters
Parameter |
Description |
Ignore Last Seen Update |
|
User ID |
(Required) |
IP Address |
|
Override Update Time |
|
Created |
|
Phone Number |
|
Last Name |
|
Email |
|
First Name |
|
Full Name |
|
Do Not Overwrite Existing Property Values (Set Once) |
|
Action - Update Profile - Add
Parameters
Parameter |
Description |
Ignore Last Seen Update |
|
User ID |
(Required) |
IP Address |
|
Override Update Time |
|
Add Data |
- Specify properties to add a numerical amount to their existing value
- It is possible to decrement values by providing a negative amount
- Properties with empty values are skipped and not included
|
Action - Update Profile - Append
Parameters
Parameter |
Description |
Ignore Last Seen Update |
|
User ID |
(Required) |
IP Address |
|
Override Update Time |
|
Append Data |
- Specify properties to append a value to their existing list of values
- Appending to a property that doesn't exist produces a new list with one element
- Properties with empty values are skipped and not included
|
Action - Update Profile - Union
Parameters
Parameter |
Description |
Ignore Last Seen Update |
|
User ID |
(Required) |
IP Address |
|
Override Update Time |
|
Union Data |
- Specify properties to merge their values with the existing list on the user profile
- Properties must be of Array type in Data Layer
- Properties with empty values are skipped and not included
- Duplicate values are ignored
|
Action - Update Profile - Unset
Parameters
Parameter |
Description |
Ignore Last Seen Update |
|
User ID |
(Required) |
IP Address |
|
Override Update Time |
|
Unset Data |
- Specify properties to permanently remove them and their values from a user profile
- Supports Array type in Data Layer
|
Action - Update Profile - Delete
Parameters
Parameter |
Description |
Ignore Last Seen Update |
|
User ID |
(Required) |
IP Address |
|
Override Update Time |
|
Action - Update Profile - Track Revenue
Parameters
Parameter |
Description |
Ignore Last Seen Update |
|
User ID |
(Required) |
IP Address |
|
Override Update Time |
|
Transaction Amount |
(Required) |
Transaction Time |
(Required) |
Action - Create Alias
Parameters
Parameter |
Description |
Original User ID |
- Previously set identifier for a user
- Typically a temporary generated ID before a better user ID becomes available (example: user's email after sign up)
|
New Alias User ID |
- New ID to map to original ID
- Typically an alias is set immediately after user signs up and all subsequent events & updates utilize the new alias ID
- For more info see: Using Mixpanel Alias
|