Optimizely DCP Connector Setup Guide

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A Dynamic Customer Profile (DCP) is a single, actionable view of your customer built from a combination of first and third-party customer data. It enables you to deliver consistent, personalized web and mobile experiences for your most valuable customers, and measure the impact of those experiences.

In this article:

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This article describes how to set up the Optimizely Dynamic Customer Profiles connector in your Customer Data Hub account.

Connector Actions

Action Name	AudienceStream	EventStream
Update Customer Profile	✓	✓

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

• API Token: Visit http://app.optimizely.com/tokens to generate an API token, or http://developers.optimizely.com/classic/token for more information.

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Update Customer Profile

Parameters

Parameter	Description
DCP Service ID	For more information on where to find your DCP Service ID, visit: Create Audiences with Dynamic Customer Profiles.
Datasource ID	For more information on where to find your Datasource ID, visit: Create Audiences with Dynamic Customer Profiles.
Customer ID in Datasource	For more information on where to find your Customer ID, visit: Create Audiences with Dynamic Customer Profiles. Tealium recommends using the Optimizely end user ID found in the first party cookie.
Customer Profile Attributes	A Profile Attribute describes one aspect of a customer's profile within a data source. The specified attribute value overwrites any existing value specified earlier. If a key does not correspond to a registered attribute name, the write will fail, and if a value does not respect the attribute's datatype/format, the write will fail.