The Trade Desk Offline Conversion Connector Setup Guide

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This article describes how to set up the The Trade Desk (TheTradeDesk) Offline Conversion connector in your Customer Data Hub account.

• Connector Actions
• Batch Limits
• Configure Settings
• Action Settings - Parameters and Options
• Action - Send Offline Conversion
• Parameters

Connector Actions

Action Name	AudienceStream	EventStream
Send Offline Conversion	✓	✓

Batch Limits

This connector uses batched requests to support high-volume data transfers to the vendor. Requests are queued until one of the following three (3) thresholds is met:

• Max number of requests: 1000
• Max time since oldest request: 10 minutes
• Max size of requests: 1 MB

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

• Agency Secret Key
  • The Secret Key provided to you by The Trade Desk

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Send Offline Conversion

Parameters

Parameter	Description
Data Provider ID	The ID for the data provider in the TTD System.
TDID	The Trade Desk ID for the user. Required if DAID is blank. You must use TDID or DAID.
DAID	The Device Advertising ID for the user. Required if TDID is blank. iOS IDFA or Android Advertising ID. You must use TDID or DAID.
Tracking Tag ID	Required The Tracking Tag ID created using the Tracking tag APIs. Example: xy4s8ef
Conversion Timestamp	Required Conversion Date TIme in UTC. The time the offline conversion happened, in UTC. Example: 2019-02-07T13:25:00Z
ImpressionId	Valid 36 characters. Globally Unique Identifier (GUID) for the Impression this item is for.
Value	Monetary value. Example: 0.02
ValueCurrency	Monetary value currency. Example: USD
Country	Country Example: United States
Region	Region Example: New York
Metro	Metro Area Example: 501
City	City Example: Brooklyn
PostalCode	Postal Code Example: 11223
TD1	Optional reporting field. Can be used for user category or flags.
TD2	Optional reporting field. Can be used for user category or flags.
TD3	Optional reporting field. Can be used for user category or flags.
TD4	Optional reporting field. Can be used for user category or flags.
TD5	Optional reporting field. Can be used for user category or flags.
TD6	Optional reporting field. Can be used for user category or flags.
TD7	Optional reporting field. Can be used for user category or flags.
TD8	Optional reporting field. Can be used for user category or flags.
TD9	Optional reporting field. Can be used for user category or flags.
TD10	Optional reporting field. Can be used for user category or flags.