Leverage Tealium's integration with TheTradeDesk to better personalize advertising campaigns. Manage the Trade Desk Tag (The Desk) as well as leverage Tealium's AudienceStream TheTradeDesk Connector for posting enriched Visitor Profiles and Audiences for more personalized advertising campaigns.

In this article:

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This article describes how to set up the TheTradeDesk connector in your Customer Data Hub account.

Connector Actions

Action Name AudienceStream EventStream
POST - Visitor to First Party Data Service
Send First Party Advertiser Data

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

  • Partner/Agency Secret Key

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - POST - Visitor to First Party Data Service


Parameter Description
Advertiser ID (Required)
theTradeDesk ID  
Advertiser User ID  
Replace Existing Data Flag  
First Party Data Name (Required)
Ttl In Minutes  
Base Bid CPM  
Base Bid CPM Metadata  

Action - Send First Party Advertiser Data


Parameter Description
Data Center Region
  • Required: select data center geographically closest to where user data comes from
Advertiser ID (Required)
Trade Desk ID (TDID)  
Device Advertising ID (DAID)  
Override TTL in Minutes  
Override Timestamp  
Data Name (Required)