Preloaded Attributes

steve_lake
Tealium Employee

preloaded_attributes.png

Have you ever sat down to write something, or draw something and find yourself just staring at the empty page trying to force inspiration into being just by sheer will?

I call it “Empty piece of paper syndrome” - it’s like the blankness is somehow contagious and gets into your head making everything seem foggy.

It can be like this when it comes to thinking about data too, if there’s nothing to look at, it’s hard to think of what could be there.

This is one of the reasons why AudienceStream, out of the box, comes with a whole bunch of useful attributes that are already configured. There are both Visit and Visitor attributes, and typically contain statistical information that may be useful to determine useful information about the visitor or visit. They don’t need any additional information from the visitor, just the standard web traffic data from the collect tag.

Here is a list of all of the preloaded attributes (including the slightly contradictory “Unbadged” badge) as they are listed in the user interface.

Visitor Attributes

Visitor Attributes

ID

Type

Description

Average visit duration in minutes

26

Number

Average visit duration in minutes

Average visits per week

29

Number

Average visits per week

Fan

30

Badge

More than two total visits and more direct visits than refers

First visit

23

Date

Date of first visit

Frequent visitor

31

Badge

Two or more average visits per week

Last event URL

17

String

Last event URL for visitor

Last visit

24

Date

Date of last visit

Lifetime browser types used

57

Tally

Tally of how many times each type of browser is used

Lifetime browser types used (favorite)

56

String

Captures the favorite metric for Metric Set: Lifetime browser types used

Lifetime browser versions used

63

Tally

Tally of browser versions used

Lifetime browser versions used (favorite)

62

String

Captures the favorite metric for Metric Set: Lifetime browser versions used

Lifetime devices used

55

Tally

Tally of devices used

Lifetime devices used (favorite)

54

String

Captures the favorite metric for Metric Set: Lifetime devices used

Lifetime event count

22

Number

Total number of events triggered by user

Lifetime operating systems used

59

Tally

Tally of operating systems used

Lifetime operating systems used (favorite)

58

String

Captures the favorite metric for Metric Set: Lifetime operating systems used

Lifetime platforms used

61

Tally

Tally of platforms used

Lifetime platforms used (favorite)

60

String

Captures the favorite metric for Metric Set: Lifetime platforms used

Lifetime visit count

21

Number

Total number of times user has visited site

Returning visitor

27

Badge

Return visitor

Total direct visits

15

Number

Total direct visits

Total referred visits

16

Number

Total referred visits

Total time spent on site in minutes

25

Number

Sum duration of all user visits

Unbadged

32

Badge

The visitor has not been assigned any badges

Weeks since first visit

28

Number

Weeks elapsed since first visit

Visit Attributes

Visit Attributes

ID

Type

Description

Active browser type

44

String

The browser actively being used by the visitor

Active browser types

49

Set of strings

Deduplicated list of browser types used this visit

Active browser version

48

String

The browser version actively being used by the visitor

Active browser versions

53

Set of strings

Deduplicated list of browser versions this visit

Active device

46

String

The device actively being used by the visitor

Active devices

51

Set of strings

Deduplicated list of devices this visit

Active operating system

45

String

The operating system actively being used by the visitor

Active operating systems

50

Set of strings

Deduplicated list of operating systems

Active platform

47

String

The platform actively being used by the visitor

Active platforms

52

Set of strings

Deduplicated list of platforms

Direct visit

14

Boolean

The user navigated directly to the site

Entry URL

5

String

URL of the first page visited

Event count

7

Number

Total number of events in visit

Exit URL

6

String

URL of the last page visited

Referred visit

13

Boolean

The user was referred from another site

Visit duration

12

Number

Visit duration in minutes

Visit end

11

Date

Visit end date

Visit start

10

Date

Visit start date

How to use them?

Well, you can use them like any other attribute, in rules and enrichments for other attributes.

So for example, you could use the frequent visitor badge directly to drive an audience to send an email saying “Thank you for being a regular visitor” or you could use “Total Direct Visits” and “Total Referred Visits” to work out the ratio for direct/referred visits for a user, and therefore how they engage with the site.

You could potentially use the favorite lifetime operating system to perhaps alter the placement of specific downloads, making more relevant apps appear first.

Or of course you can always just fire the data out for reporting purposes.

Can I modify the preloaded attributes?

We sometimes like to think of attributes like lego bricks to build whatever you need.

Well, for preloaded attributes the lego bricks are kind of glued down so that the models can’t be broken.

However - although the preloaded attributes themselves are fixed solid, you can duplicate them. The duplicate then contains all the enrichments and rules for you to modify as you need.

For example here is a copy of the Frequent visitor badge:

preloaded_attributes2.png

As you can see the rules are now visible, and you can modify them as you need to.

If you have any questions or perhaps you’ve done something spectacular using just the preloaded attributes - please let us know!

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