Preloaded Attributes

[steve_lake]

Have you ever sat down to write something, or draw something and find yourself just staring at the empty page trying to force inspiration into being just by sheer will?

I call it “Empty piece of paper syndrome” - it’s like the blankness is somehow contagious and gets into your head making everything seem foggy.

It can be like this when it comes to thinking about data too, if there’s nothing to look at, it’s hard to think of what could be there.

This is one of the reasons why AudienceStream, out of the box, comes with a whole bunch of useful attributes that are already configured. There are both Visit and Visitor attributes, and typically contain statistical information that may be useful to determine useful information about the visitor or visit. They don’t need any additional information from the visitor, just the standard web traffic data from the collect tag.

Here is a list of all of the preloaded attributes (including the slightly contradictory “Unbadged” badge) as they are listed in the user interface.

Visitor Attributes

Visitor Attributes	ID	Type	Description
Average visit duration in minutes	26	Number	Average visit duration in minutes
Average visits per week	29	Number	Average visits per week
Fan	30	Badge	More than two total visits and more direct visits than refers
First visit	23	Date	Date of first visit
Frequent visitor	31	Badge	Two or more average visits per week
Last event URL	17	String	Last event URL for visitor
Last visit	24	Date	Date of last visit
Lifetime browser types used	57	Tally	Tally of how many times each type of browser is used
Lifetime browser types used (favorite)	56	String	Captures the favorite metric for Metric Set: Lifetime browser types used
Lifetime browser versions used	63	Tally	Tally of browser versions used
Lifetime browser versions used (favorite)	62	String	Captures the favorite metric for Metric Set: Lifetime browser versions used
Lifetime devices used	55	Tally	Tally of devices used
Lifetime devices used (favorite)	54	String	Captures the favorite metric for Metric Set: Lifetime devices used
Lifetime event count	22	Number	Total number of events triggered by user
Lifetime operating systems used	59	Tally	Tally of operating systems used
Lifetime operating systems used (favorite)	58	String	Captures the favorite metric for Metric Set: Lifetime operating systems used
Lifetime platforms used	61	Tally	Tally of platforms used
Lifetime platforms used (favorite)	60	String	Captures the favorite metric for Metric Set: Lifetime platforms used
Lifetime visit count	21	Number	Total number of times user has visited site
Returning visitor	27	Badge	Return visitor
Total direct visits	15	Number	Total direct visits
Total referred visits	16	Number	Total referred visits
Total time spent on site in minutes	25	Number	Sum duration of all user visits
Unbadged	32	Badge	The visitor has not been assigned any badges
Weeks since first visit	28	Number	Weeks elapsed since first visit

Visit Attributes

Visit Attributes	ID	Type	Description
Active browser type	44	String	The browser actively being used by the visitor
Active browser types	49	Set of strings	Deduplicated list of browser types used this visit
Active browser version	48	String	The browser version actively being used by the visitor
Active browser versions	53	Set of strings	Deduplicated list of browser versions this visit
Active device	46	String	The device actively being used by the visitor
Active devices	51	Set of strings	Deduplicated list of devices this visit
Active operating system	45	String	The operating system actively being used by the visitor
Active operating systems	50	Set of strings	Deduplicated list of operating systems
Active platform	47	String	The platform actively being used by the visitor
Active platforms	52	Set of strings	Deduplicated list of platforms
Direct visit	14	Boolean	The user navigated directly to the site
Entry URL	5	String	URL of the first page visited
Event count	7	Number	Total number of events in visit
Exit URL	6	String	URL of the last page visited
Referred visit	13	Boolean	The user was referred from another site
Visit duration	12	Number	Visit duration in minutes
Visit end	11	Date	Visit end date
Visit start	10	Date	Visit start date

How to use them?

Well, you can use them like any other attribute, in rules and enrichments for other attributes.

So for example, you could use the frequent visitor badge directly to drive an audience to send an email saying “Thank you for being a regular visitor” or you could use “Total Direct Visits” and “Total Referred Visits” to work out the ratio for direct/referred visits for a user, and therefore how they engage with the site.

You could potentially use the favorite lifetime operating system to perhaps alter the placement of specific downloads, making more relevant apps appear first.

Or of course you can always just fire the data out for reporting purposes.

Can I modify the preloaded attributes?

We sometimes like to think of attributes like lego bricks to build whatever you need.

Well, for preloaded attributes the lego bricks are kind of glued down so that the models can’t be broken.

However - although the preloaded attributes themselves are fixed solid, you can duplicate them. The duplicate then contains all the enrichments and rules for you to modify as you need.

For example here is a copy of the Frequent visitor badge:

As you can see the rules are now visible, and you can modify them as you need to.

If you have any questions or perhaps you’ve done something spectacular using just the preloaded attributes - please let us know!