Tealium Expert Spotlight: Jane Doku

Employee Emeritus

Screen Shot 2020-07-27 at 12.43.27 PM.png

The Tealium community is thrilled to shine its Expert Spotlight on @Jane_PS . Jane is a Senior Associate Data Science and Analytics member of the Publicis Sapient organization, and the author of our latest user blog: Add These 4 Tools to Your QA Tool Kit. Keep reading below and get to know Jane better. 

How do you interact with Tealium’s products on a daily basis?

I have a number of clients who have Tealium at the centre of their martech stack which means on any given day I am configuring new data sources and attributes in AudienceStream, spot checking connector actions, testing out extensions in TiQ or running use case workshops.

What do you like to do outside of work?

When I'm not working, I spend most of my time outdoors. I could easily spend hours at the driving range.

What do you see as the hottest trends in technology today?

Consumer behaviour has changed so profoundly due to the pandemic. Re-evaluating how we live, work, spend our time and resources has meant that we've found new ways for technology to help us live fuller and richer lives. What's been interesting to watch is how our new way of living has accelerated a reliance on services like home delivery, mobile shopping and chatbots. Many people who were hesitant about online shopping made the shift out of necessity. That said, people found that, when done well, online shopping was convenient, efficient and safe.

How can an organization stay relevant five years from now?

Staying relevant means being flexible and being available to your customers in the format that they like best. Some customers prefer shopping straight from Instagram while others prefer Amazon storefronts then you have to consider whether people want to shop from their computers or their phone. Understanding where and how people want to be met means that organizations are investing in what’s known as “headless ecommerce”.

What do you consider most promising in the era of big data?

Millions upon millions of online events end up in data lakes every day. Often, this becomes the end of the line for all this data that has been so dutifully collected. But how do you take information that is overwhelming and turn it into something that can actually be used? An increased focus on data catalogs, which ensure that metadata is catalogued, discoverable, unified and protected will be the key to making sure data is actually used.

What app would be hard for you to live without?

YT Music is on the shortlist of apps I use every day.

What was the worst job you’ve ever had?

I've been fortunate on that front—I've enjoyed every job that I had! That said, I have had my fair share of, shall we say, “humbling” experiences. One that comes to mind occurred during an internship for a major luxury company. Part of my role was VIP client relations which meant making sure store visits for select clientele went off without a hitch. One such client, who had a reputation for being demanding, made a large purchase and although I packed up his items, I had missed one. Mortified, I flagged the mistake to my manager who told me to fix it before he realized my mistake. I packed the item as prettily as I could, and ran to his hotel to hopefully meet his car as he arrived. Through my panting, I handed over the item and apologized for my error which I think he found rather comical. I walked back glad I was spared!

If you could meet any historical figure, who would you choose and why?

Back in the 90s the government of Canada ran these commercials that depicted pivotal moments in Canadian history called “Heritage Minutes”. One of these commercials depicted two women in a university lecture hall who were being subjected to hostility from their professor and fellow students for daring to think they could study medicine. One woman, Jennie Trout, fed up to the back teeth of these jeers, faced down the hecklers and made it clear to everyone that she wasn’t going anywhere. As a kid, I was so struck by how bold she was—she went on to become the first woman to practice medicine in Canada. I have great respect for her and anyone who is so dogged in their pursuits, whatever they may be.

If you'd like to get in touch with Jane, leave a comment below or visit her profile and select the Send a message button to connect with her directly.