Apple's annual user conference took place in June (for the first time, an entirely virtual event), and among all the exciting announcements about new hardware and apps, was the slightly less exciting, but equally headline-worthy change of direction regarding usage of the IDFA (Identifier for Advertisers - Apple's user-resettable marketing ID). The change essentially means that while it's still technically possible for marketers to access the IDFA, they can only do so with the user's explicit consent, which comes in the form of a mandated (and quite intimidating-looking) "permission to track" modal dialog when the app launches for the first time.
The Tealium community is thrilled to shine its Expert Spotlight on @Jane_PS. Jane is a Senior Associate Data Science and Analytics member of the Publicis Sapient organization, and the author of our latest user blog: Add These 4 Tools to Your QA Tool Kit. Keep reading below and get to know Jane better.
In my last post I spoke about what to do when your QA test goes wrong. As you go through the process of testing your logic for assigning attributes and audiences, one important tool you need for validating end-to-end scenarios is Trace. That said, along the way, I have collected other tools that I rely on to ensure that everything is working as it should.
We, as the greater Tealium Education Training team, frequently get questions regarding our certification process. I will say that, while the path to certification is (intentionally) a challenge, our team is here to help you along the way by providing top notch training and helpful resources along the way. In this post, learn how to become Tealium Product certified.
It’s June! Six months into a year that feels like it has seen brighter days. As always, the Tealium Recruiting team is moving forward - we’ve made several key hires with more on the way and making progress on various initiatives slated for 2020. Nevertheless, it has been impossible to ignore the collective fear and uncertainty we all face in the time of Covid-19.
Building attributes and audiences in Tealium AudienceStream is pretty straightforward. But as your audiences get more advanced and you get more team members using the platform, you might run into issues with overlapping or conflicting rules that will impact the success of your solution. In this post I focus on how to build a solid test plan to avoid common pitfalls during an AudienceStream implementation.
Tealium is a data hub platform that processes events at a large scale. We've seen tremendous growth in the amount of incoming customer data, where a single account might receive up to 30k events per second. Each of those events is then processed through a real-time data pipeline that requires a massive event driven system. This has forced us to evaluate which message broker platform will serve us best in the long-term: RabbitMQ or Amazon Managed Streaming for Apache Kafka (Amazon MSK).