When we talk about audiences in Tealium, we’re not talking about a theatre full of people watching the same movie. We actually mean more like “target audience”. According to Wikipedia, “A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience.”
We had an interesting experience with GraalVM, Isolates, Quarkus and related technologies; we feel obliged to share issues found, and different pitfalls. We have managed to implement a service which can execute client functions written in JS, with memory/timeout restrictions. Our application is being launched in native image mode which adds to the overall complexity. This is the story of the Tealium team’s adventures, the most interesting tasks, and the issues solved.
As ad blockers gain in popularity, so do the number of work-arounds and the number of questions from Tealium customers about how this affects their installation. In this post I cover the popular ad blockers, how websites are reacting, and most importantly, how Tealium is affected by all of this.
The Tealium community is thrilled to shine its Expert Spotlight on @mitchellt! Mitchell is a Manager of Digital Analytics at ACTIVE Network, and our longest standing Tealium Expert. Keep reading below to get to know Mitchell better.
Tealium is excited to announce that we recently won the 2020 Khoros Community award in the category of All-Ways Connected. We flexed our integration muscles to show how using Tealium on Tealium can improve the customer experience.
Tealium provides an HTTP API endpoint for collecting event data from any location. This means that you can collect data from events that happen in your app or, in the case of Alexa, events that happen in a cloud provider. This example shows an AWS Lambda function used for an Alexa skill that tracks usage of that Alexa skill. Alexa developer tools allow you to create the Lambda function without the traditional AWS setup and permissions.
Apple's annual user conference took place in June (for the first time, an entirely virtual event), and among all the exciting announcements about new hardware and apps, was the slightly less exciting, but equally headline-worthy change of direction regarding usage of the IDFA (Identifier for Advertisers - Apple's user-resettable marketing ID). The change essentially means that while it's still technically possible for marketers to access the IDFA, they can only do so with the user's explicit consent, which comes in the form of a mandated (and quite intimidating-looking) "permission to track" modal dialog when the app launches for the first time.
The Tealium community is thrilled to shine its Expert Spotlight on @Jane_PS. Jane is a Senior Associate Data Science and Analytics member of the Publicis Sapient organization, and the author of our latest user blog: Add These 4 Tools to Your QA Tool Kit. Keep reading below and get to know Jane better.
In my last post I spoke about what to do when your QA test goes wrong. As you go through the process of testing your logic for assigning attributes and audiences, one important tool you need for validating end-to-end scenarios is Trace. That said, along the way, I have collected other tools that I rely on to ensure that everything is working as it should.