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As we all know, although the functionality of Load Rules is similar to Conditions, we can't manage extensions using Load Rules or use those Load Rules to replace Extension Conditions. Load Rules are always in the same location in the UI and can be applied more than once which makes them easy to maintain. They also have the bonus ability to manage timeframes as conditions as well. We often have the problem of needing to maintain multiple extensions with the same Conditions which could be leveraged by a Load Rule instead. Here is my take on how we can take advantage of Load Rules within Extensions, and perhaps simplify some implementation and maintenance.


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Implementing the Tealium Universal Tag (utag.js) on your website isn't rocket science, but it does require a fair amount of pre-planning and requirements gathering. We have a whole team of implementation specialists dedicated to guiding customers through this initial process. It's a non-trivial amount of work to get a robust implementation deployed to your production site. Which is why it's worth thinking about your long-term strategy for maintaining that implementation.


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