Adobe Marketing Cloud ID Service Tag Setup Guide

Adobe Marketing Cloud ID Service Tag Setup Guide

by ‎05-17-2017 11:53 AM - edited ‎05-22-2017 08:27 AM (509 Views)

Adobe's Marketing Cloud ID Service Tag generates unique identifiers, callled Cloud ID, for your site visitors. A Cloud ID makes it possible to share and track data for a visitor across your Marketing Cloud Solutions. This article describes how to configure the Tag in your Tealium iQ profile.

It is crucial to load the Cloud ID Service Tag prior to other Adobe Tags (such as Appmeasurement JavaScript and Heartbeat) that require Cloud ID. Bundle the Tag on all pages and place it above all other Adobe Tags in the Tags Tab. This is the best way to ensure that the Cloud ID is accessible before other Adobe Tags load on the page.

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Supported Versions

v2.1.0 (latest and recommended)

Tag Configuration

First, go to Tealium's Tag Marketplace and add the Marketing Cloud ID Service Tag to your profile (how to add a Tag?).

After adding the Tag, configure the below settings:

  1. Adobe Org ID (required): Enter the alphanumeric Marketing Cloud ID assigned to your organizaiton. This is case senstive. E.g. 265H7Z562851TTX99W870V12@AdobeOrg
  2. Tracking Server (required): Enter the domain used for your Adobe Analytics data collection. This is where the image request and cookies are processed. E.g.,
  3. Tracking Server Secure (optional): If you are using a secure tracking server, enter the url in this field.
  4. Marketing Cloud Server (optional): If you are using first-party data collection (CNAME) to utilize first-party cookies in a third-party context, enter the tracking server url in this field.
  5. Marketing Cloud Server Secure (optional): If you are using a secure Marketing Cloud Server, enter the url in this field.

Use Data Mappings (see below) if you prefer to configure the Tag Settings dynamically.

Load Rules

Load Rules determine when and where to load an instance of this Tag on your site.

Recommended Load Rule: Load on all pages.

Data Mappings

Mapping is the process of sending data from a Data Layer Variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a Variable to a Tag destination, see Data Mappings.

The destination variables for the Cloud ID Service Tag are built into its Data Mapping tab. Available categories are:


Destination Name Description
Adobe Org ID Alphanumeric ID assigned to your company's Marketing Cloud Solution
Tracking Server Data collection server url
Tracking Server Secure Data collection secure server url
Marketing Cloud Server Data Collection server url if CNAME is enabled
Marketing Cloud Server Secure Data Collection server url if CNAME is enabled

Customer IDs

Map to these destinations for sending additional customer identifiers. To do that,

  1. Select a customer property from the Property list.
  2. In the Customer ID field, enter the value of the Variable being mapped. The property is sent when your supplied value is found in the Data Layer.
  3. Click Add.
Property Name Description
ID Additional ID for the same visitor
authState Indicates the authentication status. Possible values are: 0 for unknown or not authenticated, 1 for authenticated, 2 for logged out

Vendor Documentation