This article describes how to set up the Amplitude tag in your Tealium iQ Tag Management (TiQ) account.

In this article:

Table of Contents Placeholder

Tag Tips

  • Conversion fires when Order ID is set.
  • Supports the following E-Commerce extension parameters:
    • Order ID (_corder)
    • Cart or Order Type (_ctype)
    • Customer ID (_ccustid)
    • List of Product IDs ( _cprod)
    • List of Quantities (_cquan)
    • List of Prices (_cprice)

Tag Configuration

First, go to Tealium's tag marketplace and add the Amplitude tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • API Key
    The API or Project Key supplied by Amplitude.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable Description
api_key
  • The API or Project Key supplied by Amplitude.
batchEvents
  • Boolean
cookieExpiration
  • Number
cookieName
  • String
deviceId
  • String
deviceIdFromUrlParam
  • Boolean
domain
  • String

eventUploadPeriodMillis

  • Number
eventUploadThreshold
  • Number
forceHttps
  • Boolean
includeGclid
  • Boolean
includeReferrer
  • Boolean

includeUtm

  • Boolean
language
  • String
optOut
  • Boolean
platform
  • String
saveEvents
  • Boolean
savedMaxCount
  • Number
saveParamsReferrerOncePerSession
  • Boolean
sessionTimeout
  • Number
uploadBatchSize
  • Number

User Properties

Variable Description
add.custom  
append.custom  
prepend.custom  
set.custom  
setOnce.custom  
unset.custom  

Events

Variable Description
Event Name  
eventProperties.custom  

E-Commerce

Variable Description

order_id

  • Order ID
  • Overrides _corder.
order_type
  • Cart or Order Type
  • Overrides _ctype.
customer_id
  • Customer ID
  • Overrides _ccustid.
product_id
  • Array
  • List of Product IDs
  • Overrides _cprod.
product_quantity
  • Array
  • List of Quantities
  • Overrides _cquan.
product_unit_price
    • Array
    • List of Prices
  •  
  • Overrides _cprice.