Extole Tag Setup Guide for Tealium iQ

Extole Tag Setup Guide for Tealium iQ

by Community Manager on ‎03-17-2017 12:12 PM (45 Views)

This article describes how to install the Extole Tag in your Tealium iQ profile.

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Prerequisites

  • jQuery - Required if you are using the HTML Element method of selection

Supported Versions

  • Extole v5.0

Tag Configuration

First, go to Tealium's Tag Marketplace and add the Extole Tag to your profile (how to add a Tag?).

After adding the Tag, configure the below settings:

  1. Title - Enter a unique name to identify the Tag. This is important if you are adding multiple instances of this Tag.
  2. Client Name - (required) Enter a Client Name, provided by Extole.
  3. Target Content Method - (required) Choose a method for identifying where to place CTAs:
    • Element ID (default): Accepts a string Element ID. (No need to include '#').
    • HTML Element: Accepts a CSS selector to match against. (This option requires jQuery on the page).

Load Rules

Load Rules determine when and where to load an instance of this Tag on your site.

Recommended Load Rule: All Pages (default).

Data Mappings

Mapping is the process of sending data from a Data Layer Variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a Variable to a Tag destination, see Data Mappings.

The destination variables for the Extole Tag are built into its Data Mappings tab. Available categories are:

Standard

Destination Name Description
Client Name Your client name provided by Extole
Registration Custom Data Add custom data to your registration event.
Conversion Custom Data Add custom data to your Conversion event.

Calls-To-Action

Destination Name Description
Global Header Map an Element ID or selector to add this call-to-action.
Global Footer Map an Element ID or selector to add this call-to-action.
Product Map an Element ID or selector to add this call-to-action.
Product Custom Data Add custom data to your Product call-to-action.
Confirmation Map an Element ID or selector to add this call-to-action.
Confirmation Custom Data Add custom data to your Confirmation call-to-action.
Referral Page Map an Element ID or selector to add this call-to-action.
Account Page Map an Element ID or selector to add this call-to-action.
Account Custom Data Add custom data to your Account call-to-action.

Events

Map to this category for triggering events on a page. To trigger an event,

  1. In the Mapped Value field, enter the value of the Data Layer Variable being mapped.
  2. The event is already set to Registration. This is used for new account registrations.
  3. Click Add.

The event triggers when the supplied Variable value is found in the Data Layer.

Conversion events are automatically triggered when an Order ID is detected in your Data Layer.

E-Commerce

Since the Extole Tag is e-commerce enabled, it will automatically use the default E-Commerce Extension mappings. Manually mapping in this category is generally not needed unless:

  • you want to override any Extension mappings
  • your desired e-commerce Variable is not offered in the Extension
Destination Name Description E-Commerce Extension Variable
Order ID Unique Order ID _corder
Order Total Total Conversion Value _ctotal
Customer ID Unique Visitor/Customer ID _ccustid

Release Notes

Extole Library v5.0 03/16/2017

  • Deprecated the old Extole tag.
  • Added support for multiple HTML element selection methods for placing CTAs.
  • Added support for Conversion and Registration events.

Vendor Documentation