Go to the Tag Marketplace and add the Floodlight tag (learn more about how to add a tag).
After adding the tag, configure the following settings
Title (Required) Enter a descriptive title to identify the Tag instance.
Advertiser ID (Required) This is the ID of the source advertiser that is tracking the Floodlight activity. Enter the value of "src" key in this field.
Type (Optional) Enter the 8-character string that identifies the group/type of Floodlight activity.
Category (Optional) Enter the 8-character string that identifies the Floodlight activity being tracked.
Counter Type (Optional) Click the drop-down list and set the method to count the frequency at which the Floodlight activity occurs. By default, this is set to the "Standard" method.
Standard: This will count each visit to the Floodlight-enabled web page as a separate activity.
Unique: This will count the number of conversions by unique users within a 24-hour period.
Per Session: This will count only one Floodlight activity per browser session.
Place this tag at the top of the list in the Tags tab to give it a higher priority than other tags.
Load Rules determine when and where to load an instance of this tag on your site. The 'Display on All Pages' rule is the default load rule. To load this tag on a specific page, create a new load rule with the relevant conditions.
Mapping is the process of sending data from a Data Layer variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The following mappings are available:
The ID of the source advertiser that is tracking the activity.
The 8-character string that identifies the group/type of activity.
The 8-character string that identifies the Floodlight activity