This is a guide to validating client-side tags implemented in Tealium iQ. It will cover several methods to ensure that tags are loading and that data is being sent.
Validation of data received by the vendor should be coordinated with your vendor representative.
In this article:
The validation methods covered here use both the developer tools and browser extensions (or plugins) available through the Chrome browser.
The first step to validating your tag installation is to ensure all tags are loading and being sent to the tag vendor. To assist with validation, the Tealium Web Companion is a useful tool that can be used to show the status of the tags for each page.
Chrome Developer Tools can be used to verify that the tag's vendor request is being sent in the network activity of the browser.
This method of validation is not specific to Google Chrome and can also be used in other web browsers where developer tools are available to view the network traffic.
We recommend reviewing a tutorial on Chrome Developer Tools prior to validation in order to familiarize yourself with the interface:
Some vendors offer and maintain their own extensions for Google Chrome (or other browsers) that allow for pixel validation in a more user-friendly interface. More information and usage instructions for these extensions can be found as follows:
There may be an instance where you find a parameter or value missing in the query parameters or a network request.
To ensure that all desired parameters are being passed in the network request, verify the data layer variables used in your page and event tracking calls are present and populated. This can be done using Web Companion or the Universal Tag Debugger. Read more about validating your web installation.
If your data layer is incomplete, additional development work might be necessary to include the variables required by the tags.
If your data layer looks good and your tracking calls are working as expected, but the vendor tags do not contain the data you expect, the next step is to review the data mappings for your tag to ensure they are mapped to the proper parameters. Read more about setting up data mappings.