This article describes how to set up the Intent Media Advertiser Pixel tag in your Tealium iQ Tag Management (TiQ) account.

In this article:

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Tag Tips

  • Uses the following E-Commerce variables
    • _corder
    • _csubtotal/_ctotal
    • _ccurrency
    • _ccustid
  • Page View Type / Page Category can be overridden with mappings

Tag Configuration

First, go to Tealium's tag marketplace and add the Intent Media Advertiser Pixel tag (Learn more about how to add a tag).

After adding the tag, configure the settings in the Data Mapping section.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable Description
Entity ID
  • The entity ID.
  • Set by Intent Media Advertiser Pixel.
page_view_type
  • Page View Type.
  • Must be one of the following:
    • HOME
    • LIST
    • DETAILS
    • CART
    • EMAIL
    • EMAIL_CONFIRMATION
    • CONVERSION
    • UNKNOWN
product_category
  • The product category.
  • Must be one of the following:
    • HOME
    • FLIGHTS
    • CARS
    • HOTELS
    • PACKAGE
    • EMAIL
    • UNKNOWN
page_id
  • Page ID

E-Commerce

Variable Description
order_id
  • Order ID.
  • Overrides Default _corder.
order_subtotal
  • Order subtotal.
  • (Overrides Default _csubtotal.
currency
  • Currency.
  • Overrides Default _ccurrency.
custid
  • Customer ID.
  • Overrides Default _ccustid ( user_member_id).