This article describes how to set up the LiveRamp Realtime IdentityLink Pixel tag in your Tealium iQ Tag Management (TiQ) account.

In this article:

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Tag Tips

  • The LiveRamp Realtime IdentityLink Pixel associates the Tealium Visitor ID with the LiveRamp User ID.

Tag Configuration

First, go to Tealium's tag marketplace and add the LiveRamp Realtime IdentityLink Pixel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Tealium Account
    • Optional.
    • Your Tealium Account name.
    • If left blank, Tealium Account name will be automatically populated with your current TiQ account name.
  • Tealium Profile
    • Optional.
    • Your Tealium Profile name.
    • If left blank, Tealium Profile name will be automatically populated with your current TiQ profile name.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable Description
tealium_account Tealium Account
tealium_profile Tealium Profile