Nielsen Digital Content Ratings (DCR) - Page Measurement Tag Setup Guide

Nielsen Digital Content Ratings (DCR) - Page Measurement Tag Setup Guide

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Nielsen Digital Content Ratings (DCR) enables a comprehensive view of digital audiences for content, allowing digital and TV publishers to demonstrate and maximize the value of their content, and advertisers and agencies to plan in a better way across screens. This article describes how to configure the Nielsen DCR Tag in your Tealium iQ profile.

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Tag Configuration

First, go to Tealium's Tag Marketplace and add the Nielsen Digital Content Ratings (DCR) - Page Measurement Tag to your profile (how to add a Tag?).

After adding the Tag, configure the below settings:

  1. Client ID: Your Nielsen client identifier. This is passed to Nielsen in the "nol_ci" key.
  2. Sub-brand ID: Your Nielsen Sub-brand ID. This is passed to Nielsen in the "nol_vc" key.
  3. App ID: Unique Nielsen ID assigned to player/site. This is passed to Nielsen in the "nol_apid" key.
  4. Publisher Name: User-defined string value for identifying your player/site. This is passed to Nielsen in the "nol_apn" key.
  5. Collection Environment: Location of Nielsen Collection Environment. This is passed to Nielsen in the "nol_sfcode" key.
  6. Use Path for Site Section: When set to "yes", the first folder in the web page's path is used for Site Section. If the first folder is absent or not available, the Site Section value will default to "home". The Site Section value can also be configured through Data Mappings (see below).

Site Section reporting is limited to a maximum of 25 unique values (Site Section <= 25).

Load Rules

Load Rules determine when and where to load an instance of this Tag on your site.

Recommended Load Rule: Load on all pages.

Data Mappings

Mapping is the process of sending data from a Data Layer Variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a Variable to a Tag destination, see Data Mappings.

The destination variables for the Nielsen Digital Content Ratings (DCR) - Page Measurement Tag are built into its Data Mapping tab. Available categories are:

Standard

Destination Name Description
Client ID Nielsen Client ID. Overrides the value set in the Vendor Configuration. See Tag Configuration above for details.
Sub-brand ID Nielsen Sub-brand ID. Overrides the value set in the Vendor Configuration. See Tag Configuration above for details.
Site Section Allows you to send custom site sections (limited to a maximum of 25 unique values). This is passed to Nielsen in the "nol_assetname" key. If the mapping returns an empty value, then Site Section will be set to the default value of "home". NOTE: If you are mapping to this destination, be sure to turn off the "Use Path for Site Section" toggle in the Tag settings.
Custom Segment A Custom Segment reporting is limited to a maximum of 25 unique values across custom segments A, B, and C (nol_segA + nol_segB + nol_segC <= 25). This passed to Nielsen in the "nol_segA" key.
Custom Segment B Custom Segment reporting is limited to a maximum of 25 unique values across custom segments A, B, and C (nol_segA + nol_segB + nol_segC <= 25). This passed to Nielsen in the "nol_segB" key.
Custom Segment C Custom Segment reporting is limited to a maximum of 25 unique values across custom segments A, B, and C (nol_segA + nol_segB + nol_segC <= 25). This passed to Nielsen in the "nol_segC" key.

Vendor Documentation