This article describes how to set up the Quantcast Easy Tag for Advertise tag in your Tealium iQ Tag Management (TiQ) account.

In this article:

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Tag Tips

  • Use mappings to:
    • Dynamically override the standard configuration value for account.
    • Dynamically override the E-Commerce extension values.
    • Pass any _fp label as part of _qevents.
    • Pass any freeform label (mylabel).
    • Mapping arrays to freeform labels will be handled according to Quantcast documentation.
  • Supports the following E-Commerce extension parameters:
    • Order ID (_corder)
    • Order Subtotal (_csubtotal)

Tag Configuration

First, go to Tealium's tag marketplace and add the Quantcast Easy Tag for Advertise tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Account Code
    • Account Code (P-code).
    • A 13-character, case sensitive, alpha-numeric code that begins with "p-".
    • Contact your Quantcast representative if you have questions.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable Description
qacct
  • Account Code (P-code).
  • A 13-character, case sensitive, alpha-numeric code that begins with "p-".
_fp.event
  • Event
_fp.channel
  • Channel
_fp.subchannel
  • Subchannel
_fp.customer
  • Customer
_fp.pcat
  • Product Category
mylabel
  • Custom Label

E-Commerce

Variable Description
orderid
  • Order ID.
  • Overrides E-Comm Order ID.
revenue
  • Revenue.
  • Overrides E-Comm Order Subtotal.