This article describes how to set up the Teads tag in your Tealium iQ Tag Management account.

In this article:

Table of Contents Placeholder

Tag Tips

  • Use mapping to override standard configuration values and set additional options.

Tag Configuration

First, go to Tealium's tag marketplace and add the Teads tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • pid
    • Your Teads-supplied PID
  • lang
    • Language.
    • Default value is English ( en).
  • Slot
    • The selector for placing the Ad.
    • Example: .article .article_body > p
  • Format
  • minSlot
  • Mobile
  • css

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable Description
Pid  
Lang  
Slot  
Format  
minSlot  
mobile
  • Boolean
Skip delay  
Mute delay  
CSS  
BTF
  • Boolean
Mutable
  • Boolean
AdBreaks  
avoidSlot