YellowHammer Media Group is an ad-serving service provider that focuses on high-impact online display performance solutions for the entire Direct Response spectrum—including brands and agencies. This article describes how to configure YellowHammer in your Tealium iQ account.
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First, go to Tealium's Tag Marketplace and add the YellowHammer (Omnitarget) tag to your profile (how to add a tag?).
After adding the tag, configure the below settings:
Load Rules determine when and where to load an instance of this tag on your site.
Recommended Load Rule:
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The destination variables for the YellowHammer (Omnitarget) tag are built into its Data Mapping tab. Available categories are:
Use this to override the configuration value.
SSP Data (sspdata)
Map a cookie whose value you set on the landing page.
Since the YellowHammer (Omnitarget) tag is e-commerce enabled, it will automatically use the default E-Commerce Extension mappings. Manually mapping in this category is generally not needed unless:
You want to override any extension mappings.
Your desired e-commerce variable is not offered in the extension.
Order ID (order_id)
Use this to override the default e-commerce value _corder.
Subtotal/Sale Amount (order_subtotal)
Use this to override the default e-commerce value _csubtotal.
Customer ID (customer_id)
Use this to override the default e-commerce value _ccustid.