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Accessing data in Tally to personalize content on home page

Silver Contributor
Silver Contributor

Hi!

 

Working our next web content personalization project - in this case, we want to take the top four categories visited most by a customer and use that to adjust four blocks of content on our page to display a quick link to their favorite categories.

 

I cannot figure out how to access the "Categories Viewed" tally, which I know has the data I want...

 

 

 

I feel like I want to grab that data, pull it out of the array into a string, and use that string to define "1st favorite category", "2nd favorite category", etc...then I can use that info to set badges and create extensions to change up my content. I just can't FIND it in the utag_data layer...

 

Any insights appreciated!!  :)

 

Thank you!

 

Monique

2 REPLIES 2
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Accessing data in Tally to personalize content on home page

Tealium Employee

Hi Monique,

 

Tallys are passed in the utag_data object. You'll see them referenced as "metric_sets" because that is what they were initially called.

 

Trait=Property

List=Property Set

Tally=Metric Set

Timeline=Sequence (this doesn't get passed to the data layer)

 

So you'll see the Tallys set in the utag_data object as:

va.metric_sets.attributeId.key=value

 

So if you have a Tally such as:

"Page Views":{

   home:4,

   tiq:1

}

and the attribute ID is 5122, you'll see them in the utag_data object as:
va.metric_sets.5122.home : 4
va.metric_sets.5122.tiq : 1

 

You'd access these in JS code with utag.data["va.metric_sets.5122.home"] and utag.data["va.metric_sets.5122.tiq"].

 

To get the attribute ID, go to TiQ>Data Layer and filter on "AudienceStream" attributes then expand the details of the attribute to be used. Or, if you're handy with developer tools, within AS, right-click on the attribute name, Inspect Element, and grab it from the "data-id" element.

 

I understand this doesn't give you the top 4 values, but it does give you access to the data and then you can build your logic appropriate to determine the top 4.

 

Does this help?

Highlighted

Accessing data in Tally to personalize content on home page

Silver Contributor
Silver Contributor

Thank you - that helps, I was confused by the "metric set" instead of "tally" showing up!

 

PS - I get the attribute ID from the URL when I click on the attribute. :)