Accessing data in Tally to personalize content on home page

[monique_trulson]

Hi!

Working our next web content personalization project - in this case, we want to take the top four categories visited most by a customer and use that to adjust four blocks of content on our page to display a quick link to their favorite categories.

I cannot figure out how to access the "Categories Viewed" tally, which I know has the data I want...

I feel like I want to grab that data, pull it out of the array into a string, and use that string to define "1st favorite category", "2nd favorite category", etc...then I can use that info to set badges and create extensions to change up my content. I just can't FIND it in the utag_data layer...

Any insights appreciated!!  :)

Thank you!

Monique

[dan_george · Accepted solution]

Hi Monique,

Tallys are passed in the utag_data object. You'll see them referenced as "metric_sets" because that is what they were initially called.

Trait=Property

List=Property Set

Tally=Metric Set

Timeline=Sequence (this doesn't get passed to the data layer)

So you'll see the Tallys set in the utag_data object as:

va.metric_sets.attributeId.key=value

So if you have a Tally such as:

"Page Views":{

   home:4,

   tiq:1

}

and the attribute ID is 5122, you'll see them in the utag_data object as:
va.metric_sets.5122.home : 4
va.metric_sets.5122.tiq : 1

You'd access these in JS code with utag.data["va.metric_sets.5122.home"] and utag.data["va.metric_sets.5122.tiq"].

To get the attribute ID, go to TiQ>Data Layer and filter on "AudienceStream" attributes then expand the details of the attribute to be used. Or, if you're handy with developer tools, within AS, right-click on the attribute name, Inspect Element, and grab it from the "data-id" element.

I understand this doesn't give you the top 4 values, but it does give you access to the data and then you can build your logic appropriate to determine the top 4.

Does this help?

[monique_trulson]

Thank you - that helps, I was confused by the "metric set" instead of "tally" showing up!

PS - I get the attribute ID from the URL when I click on the attribute. :)