Adobe Analytics and Audience Stream Integration

[kamgir]

Has anyone integrated Adobe Analytics and Audience stream? If yes, then how are you making use of AS data in AA? Any suggestions for a B2B site?

Thanks in advance

Regards, Kamal

[dsavvy]

Hi
I have integrated Adobe analytics, we were using audience stream to populate an evar with current segments the customer was in, so that when creating dashboards you can use if evar equals this type of segment, also used to trigger evars and props, all this has to be exposed in the datalayer and keeping in mind most of this data can be 1 refresh behind.
but there are connectors aswell for better performance s2s. same principles apply but requires more of a setup.

[kamgir]

Thanks for the solution. If we can directly map the AS attributes/badges/audiences to Adobe evars/props then what is the purpose of Adobe connector provided in the AS connectors? Also, if we map audiences to an evar then how much time does it take AA to reflect the values in its eVars?

I have established the AA connector to send data to Adobe but unsure of whats values I should be passing in to Adobe and how can I validate it? should I use new evars/props to send data from AS to AA or values to be passed in existing evars/props. If passing to exising evars/props then how can it be validated if the values appearing in the variables by AS connector. Wont that messup the data as existing variables would already be having relevant values captured via Adobe implementation?