I have a question regaridng Tealium Audiences.
I am trying to set-up a timeline for one of my Audience within Tealium. Eg. If I have audience set-up for the users who have visited my website and not converted and retargeting those audiences but I do not want to keep the audiences for more that 15 days in the audience list. I have gone thorugh the tealium documenattio of Profile Retention which is default set to 395 days but this would be for all the audiences in my profile, how about if I want to have 15 days for the above example and 60 days for another audience.
Please if someone can answer this would be very helpful.
I think we could not set the retention period for each visitor, if the users need to be deleted , use some API or delete it from UI, it will take 24 hours to reflect in the CDP
Yes, you can set different retention periods for different audiences in Tealium. To do this, you need to use the Audience Retention settings in the Tealium iQ Platform.
Here are the steps on how to set different retention periods for different audiences in Tealium:
Here are some additional things to keep in mind:
I hope this helps! Let me know if you have any other questions.