Audience Stream and Marketo RTP for Personalization

kamgir
Bronze Contributor
Bronze Contributor kamgir

How can I make use of audiences created in audience stream in RTP (Marketo's personalization tool) to customize user behavior and show relevant campaigns as per their visitor profiles setup in audience stream?

I am sure anyone could have used AS to personalize site behavrior.

2 REPLIES 2
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Audience Stream and Marketo RTP for Personalization

Tealium Employee

Hi Kamgir,

Apologies I am not too familiar with Marketo's RTP tool, but can Marketo access local storage?

Using Data Layer enrichment (https://community.tealiumiq.com/t5/Universal-Data-Hub/Data-Layer-Enrichment/ta-p/684) you could use Audience Stream attributes, audiences and badges to personalise the experience.

This information will be available in local storage on your site, providing Data Layer Enrichment is turned on.

I hope this helps!

Ask me anything Tealium!

Audience Stream and Marketo RTP for Personalization

kamgir
Bronze Contributor
Bronze Contributor kamgir

Thanks for the reply. This worked and was able to get audience stream audeinces in the RTP via APIs and DLE.

 

Regards,

Kamal