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Can an external tag (tag implemented outside TiQ) be used to set up connector in AudienceStream?

Silver Contributor
Silver Contributor

Google DFP is currently implemented in our website but out of the TiQ and is in Front END XT code. Is it possible to setup a Google DFP connector in AudienceStream using an external tag (implemented outside TiQ as a Front END XT code?

 

RMB
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Can an external tag (tag implemented outside TiQ) be used to set up connector in AudienceStream?

Employee Emeritus

Hi @Ranjan_Mestri 

First, you will need a way to get the data into UDH, and the Collect tag is the easiest way to do that.

We have a Collect HTTP API to do that. See: https://community.tealiumiq.com/t5/Customer-Data-Hub/Tealium-Collect-HTTP-API/ta-p/16893

Once the data is in UDH, you can then enrich Visitor attributes, manage the audiences and fire the connector actions that are relevant.