We are contemplating integration of Tealium's audience stream with Optimizely. While It's clear that one can target segment created in Tealium from Optimizely, what's not clear though is whether the segment that's exported to optimizely can contain anonymous users as well.
Anonymous users would be the one who are yet to login from their device.
Can One target/run A/B test at the web/App over the anonymous users?
03-17-2016 08:18 AM - last edited on 03-17-2016 12:06 PM by kathleen_jo
Yes @Anonymous, this is possible with AudienceStream. Optimizely doesn't need to know the true identifiy of a visitor to A/B test them. Optimizely just needs to know they belong to an Audience or have a certain Badge assigned and then the visitor becomes targetable.