Event Parameters, Events, Event Mappings and Event Values in Adobe Analytics Conenctor

kamgir
Silver Contributor
Silver Contributor kamgir

Can someone explain the difference between " Event Parameters, Events, Event Mappings and Event Values in Adobe Analytics Conenctor" provided in the Adobe Analytics Connector for Audience Stream.

I only want to send the name of audience to Adobe analyitcs whenever user falls into the specific audience. To acheive this, I configured an action when user joins a particular audience then action is trigerred and name of the audeince is sent to Adobe variable (eVar configured only to store the AS audience name passed via connector). In the connector, I am confused in these events as I dont have specific events to be passed.

Any specific use case here?

2 REPLIES 2

Event Parameters, Events, Event Mappings and Event Values in Adobe Analytics Conenctor

Community Manager
Community Manager

Hi Kamgir!

Take a look at this documentation, it covers information regarding the Adobe Analytics Connector:

https://community.tealiumiq.com/t5/Server-Side-Connectors/Adobe-Analytics-Connector-Setup-Guide/ta-p...

Let me know if that helps!

 

Ena Bevrnja,
TLC Community Manager

Event Parameters, Events, Event Mappings and Event Values in Adobe Analytics Conenctor

kamgir
Silver Contributor
Silver Contributor kamgir

Thanks for the reply but this does not help. I understand that we need to create an array which will store the set of events and then we can map those events to respective adobe analytics events. But if we use the existing events which have already been assigned via data layer then passing those via connector and data layer will duplicate the events count.

In my case, I am passing the name of the audience when user falls in the audience but also want to send one new event (created now in Adobe) which should be only assigned when audience is assigned. SO how can I assign the value (increment) to event which is specifically created for the targeted audience.

Will it need to be done via DataLAyer just like other events which are sent to Adobe via DL or there is any way that an event can be triggered only via AS enrichments without making changes to the TIQ DL implementations?

Here is the logic for "Events Assigned(5536)"attribute as set of strings

For Set of Strings Events Assigned add "eventVal"
 
WHEN Any event

and now in Events section:

Events > Events Assigned

Event Mapping > event4(custom)

Nothing added in event values

Will it work?