GA4 Server Side Tagging Using EventStream

[anourani111]

Hi, is it possible to implement GA4 Tracking Server Side using EventStream only, or the GA4 tag in TiQ is to be implemented as well? 

[shivam99787]

Yes, it is possible to implement GA4 Tracking Server Side using EventStream only. However, the GA4 tag in TiQ is still recommended to be implemented as well.

The GA4 tag in TiQ allows you to collect additional data that is not available through EventStream, such as page views, custom events, and user engagement data. This data can be used to improve your understanding of your users and their behavior, and to create more targeted marketing campaigns.