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Google AdWords Remarketing custom variables

Silver Contributor
Silver Contributor
We are trying to implement the Google AdWords Remarketing tag. We need to populate several data in the "google_custom_params" variable, for example: "hotel_checkindate", "hotel_checkoutdate", "hotel_name" and "hotel_language". How we populate all this data in the custom.myvar variable? Do we use a extension? How? Thanks
4 REPLIES 4
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Google AdWords Remarketing custom variables

Employee Emeritus

Hi Vicente,

 

Thanks for your question. This is easy. If you follow this post (https://community.tealiumiq.com/t5/Tags-and-Client-side/Google-AdWords-Remarketing-Tag/ta-p/12388 but instead of mapping to something like 'ecomm_prodid' you can map to 'custom.myvar':

 

skitch.png

 

 

Then, replace the 'myvar' with the name of the custom parameter you want to set:

 

skitch-2.png

 

 

Hopefully, this will get you up and running!

 

Thanks,

 

Roshan

Google AdWords Remarketing custom variables

Silver Contributor
Silver Contributor
Hi Roshan, That's perfect!! Thank you very much
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Google AdWords Remarketing custom variables

Tealium Expert
Tealium Expert

Hi @kathleen_jo - could you tap the url in Roshan's post with your magic wand?  The url is broken at the moment and I'd like to read the resolution Roshan provided to Vicente. 


Thanks -

 

MitchellT

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Google AdWords Remarketing custom variables

Employee Emeritus

Done @mitchellt! Thank you for letting me know about that error. Much appreciated. 

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