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Hi everyone,Is there a tracking pixel for AudienceStream like DMPs have to track display ads?thanks,pascal

 
2 REPLIES 2
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Hi everyone,Is there a tracking pixel for AudienceStream like DMPs have to track display ads?thanks,pascal

Tealium Employee

Hi Pascal,

 

We have toyed with a method of impression tracking, but it's quite custom and there are contract implications due to the number of extra hits sent to AudienceStream. Basically the creative must be coded a specific way to make a call out to AudienceStream upon load, and include creative details such as campaign id, advertiser id, creative id, etc. I'd be happy to discuss this with you, but please remember that at this time there is no officially supported method of doing so.

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Hi everyone,Is there a tracking pixel for AudienceStream like DMPs have to track display ads?thanks,pascal

Hey Dan, Good to know that an alternative exists, I guess your solution would work both with adservers and DSPs. I think for now, I will stick to the officially supported methods and if I come to a stage where I need something, maybe not for all campaigns, some of them, I will reach out to you! thanks! pascal