Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Rookie Contributor
 
17 REPLIES 17
Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Tealium Employee
Are they providing you with Bing Ads Universal Event Tracking (UET)?
Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Employee Emeritus
Hi Frances, There are several Bing pixels available in the Tag Marketplace. Which Bing pixel would you like to use? The newest one is the Bing Ads Universal Event Tracking (UET), which I imagine is the one you are trying to implement. Can you confirm this? -Chris
Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Rookie Contributor
Chris: I believe it is the UET pixel. How do I change the bing ads Microsoft center tag to the new one? Below is a copy and past of the new code. JAVASCRIPT <script>(function(w,d,t,r,u){var f,n,i;w[u]=w[u]||[],f=function(){var o={ti:"4030596"};o.q=w[u],w[u]=new UET(o),w[u].push("pageLoad")},n=d.createElement(t),n.src=r,n.async=1,n.onload=n.onreadystatechange=function(){var s=this.readyState;s&&s!=="loaded"&&s!=="complete"||(f(),n.onload=n.onreadystatechange=null)},i=d.getElementsByTagName(t)[0],i.parentNode.insertBefore(n,i)})(window,document,"script","//bat.bing.com/bat.js","uetq");</script> NO SCRIPT
Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Employee Emeritus
In the Tag Marketplace, there is a Bing Ads Universal Event Tracking tag. Add this tag to your profile. The configuration of this tag is fairly minimal; you enter your Tag ID and switch on/off a couple options depending on your specific requirements. The template for this tag will handle everything the code you posted does, so you shouldn't even have to mess with any code. Once you have made these changes and tested on your Dev or QA profile, turn off the old tag and publish to Prod.
Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Rookie Contributor
Thank you so much for answering my questions. I have one more question. Where is the tag supposed to load, all page or on the confirmation page?
Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Rookie Contributor
One more question: How do I map these values: event category, Event action, and event value?
Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Employee Emeritus
You are probably best off loading it on all pages. The tag will send the relevant information on each page. If you want more control over how the tag behaves, you can configure your goals and conversions in your Bing Ads account.
Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Employee Emeritus

Sorry, I didn't see your second question before I posted my last post! You can map Event Category, Event Action, and Event Value in your "Mapped Data Sources" in your tag configuration. I posted an image showing where you can do this above. Here is more information on configuring mapped data sources: https://community.tealiumiq.com/t5/Tealium-iQ/Data-Source-Types/ta-p/10645 The section on mapping data sources is located towards the bottom of the article. Hope that helps!

Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Rookie Contributor
I appreciate your help but I still don't what to pick as the data source in order to map the pre-defined data layers.
Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Rookie Contributor
I meant variables and not layers.
Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Employee Emeritus
Unfortunately I don't have a strait forward answer for which variables you should pick as your data sources, as that really depends on what you're are trying to track with the Bing tag. Is there a specific goal/conversion you are trying to track?
Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Rookie Contributor
Thanks your for your help. Is there a customer number that I can use?
Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Employee Emeritus
By default, the tag will send commerce information (assuming you have the e-commerce extension). For example on an order confirmation page, it will send subtotal and other order information without any need to configure mapped data sources. You will only need to configure mapped data sources if you need more than the default behavior, such as tracking PDF downloads.
Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Rookie Contributor
So the information in the tips section is not necessary to do? That's where I was getting confused. Use mapping to set values for: Event Category (ec) Event Action (ea) Event Label (el) Event Value (ev) Uses the E-commerce Extension to set Goal Value (gv). Goal Value (gv) is automatically populated with Subtotal (_csubtotal) when an Order ID (_corder) is set.
Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Employee Emeritus
You only have to use mappings when you need more than the basic commerce information the default behavior provides.
Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Rookie Contributor
Thank you so much for clarifying this for me. I understand. I think the tag is set up correctly, then.
Highlighted

I received a new Bing conversion pixel. How do I switch the new pixel on Tealium?

Employee Emeritus
Glad I could help, enjoy your new tag!