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09-27-2017 08:21 AM - last edited on 09-27-2017 08:24 AM by kathleen_jo
I would depend on how you want to use the string, i guess.
If you are just collecting a value in IQ and keeping it in the browser, there is not limit, but if you are passing it, like to Adobe Analytics, then there is a limit of around 250 characters for an evar and 100 characters for a prop.
If you are passing it to Audience Stream and the Data Hub, then 255 is your limit.
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