RLSA for Google AdWords via Audience Stream

[bogdanflutur]

Hi guys,

Is it possible to create a connector in AudienceStream with Google AdWords to allow RLSA type of audiences activation?

This instead of using the Customer match one, which is quite size-restrictive in terms of reach and user matching. 

Thanks,
Bogdan

[mark_reddin]

Hi @bogdanflutur

We do not have an RLSA connector.

We do, however, have a Google Analytics connector, which can set a custom dimension, and GA can be linked to Google AdWords. A GA custom dimension can be used as the basis of a GA audience. Therefore, with GA linked to AdWords, this approach can be used to add or remove visitors from RLSA segments in AdWords.

This would also require the Google Analytics tag to be present on the page to fire at least once for a new visitor.

Let me know if that is suitable and I can provide instructions.

[bogdanflutur]

would this work in case there are multiple audiences that need to be exported? As far as I know there's a limit of 250 custom dimensions in GA and, moreover, we are already using this approach.

Ideally, AudienceStream would have a direct connector with AdWords that would support exchanging RLSA type of audiences. 

Is this something you have on the roadmap? I can imagine that are other clients who have been asking for this in the past.