Setting up Google AdWords Conversion Pixel?

[nick_pirlis]

Hopefully someone has gone through this for a paid search or PLA account. I'm trying to setup an Purchase/Sale conversion for orders in Adwords. A few questions on what to input into the Tealium tag; Version - what version would i use for this? Standard, Compact, or Smart? Conversion Label - is this the static label value in the code you export from Adwords (var google_conversion_label)? Also assuming that we have the ecommerce extension setup we don't need to map anything correct?

[son_hoang · Accepted solution]

Hi Nick, 1. Standard is what you would normally use. "Smart" was the beta designation for what is now Google Adwords Remarketing, a related but separate product. 2. Yes, the Conversion Label is that static value. Some sites have multiple Adwords Conversions pixels and will use different ones in different situations. 3. Yes, as long as the subtotal (_subtotal) has a value on the page you want to fire, that's what will be used. If it doesn't, you'll want to use a static value. We are in the process of updating this tag to make things more intuitive. Hope this helps!