Share audiences from AS to other software

[jmillan]

Hello,

I want to import audience data from AS into other software. I do not have Data Access so I think that I only have one solution, using WebHook connector and send an HTTP request with the info of the audience and the user.

I would like to know if there is another way to share the info from AS to other software. Have you worked with similar architecture?

How can I get the Audience name and send it in the request?

Which are the requirements of the other software to receive correctly the Audience data?

Thank you in advance!

[dan_george]

@jmillan

Webhook is the right way to send data. You'll have to hardcode the audience name as a parameter to be sent to the vendor. Since you'd need to create a Webhook for each audience anyway, this should not pose any issues.

Alternatively, you can turn on Data Layer Enrichment within the Tealium Collect tag. This will bring AS attributes back into the browser so that you can pass AS data to vendors client side.

Please let me know if this is helpful.

Cheers,

-Dan

[jmillan]

Thank you for your answer @dan_george.

What are the characteristics that the software must have to receive correctly the information from AS? I guess that the software just need a web service to receive the HTTP request send by Webhook. Is it right?

[dan_george · Accepted solution]

@jmillan

That is correct, it just needs an open port that can receive the HTTP requests. We can provide the IPs of our service so that you can whitelist.

[jmillan]

Thank you very much @dan_george!

[jmillan]

Hello @dan_george,

Thinking about the solution, one thing else, how can I get the audience name?

[dan_george]

@jmillan

You'll need to manually pass it. For example, if your "Source" is 'Cart Abandoners' then manually map custom value 'Cart Abandoners' to custom value key "Audience".