View Conversion Rates By Audience

Silver Contributor
Silver Contributor

Is there a way in the Tealium UI (not external data connection) to see conversion rates for a given audience setup in Audience Stream?


View Conversion Rates By Audience

Tealium Employee

Hi there! We have a few ways that you can see the rates of audience joins:

Audience Visits Metric

When an audience is clicked on, a visual graph is displayed with the number of joins for the given time period. Time periods of "Rolling Day", "Rolling Week", "Rolling Month", "60 Day", and "90 Day" are available. Data points are broken out by day where actual numbers are displayed if you hover over the dot for each day. 

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Dashboard Widget

In the AudienceStream Dashboard, there is a widget on the right side of the screen titled "Audience Activity". This widget will show you the total visitors who have joined and left the audiences based on the date range selected. The date range can be changed by clicking on the settings "sprocket" in the bottom right of the widget. You can read more about the AudienceStream Dashboard here.

Jen Kaye
Senior Premium Success Engineer | Tealium, Inc.