I have a question regarding the Visitor Profile Retention.
Currently, we set a visitor attribute capturing the last purchase date using a date visitor attribute that is set when the purchase event takes place. If the visitor profile retention is 2 months:
Thanks and best,
My understanding of the retention period is that it is a period that starts after each event that is sent to AudienceStream for that specific visitor/profile.
As to your second question, wether this is 2 calender months or a preset amount of days, i'm not sure.
All the best,
Great, thanks you @TimWaijers, this already helps a lot!
It would be great to have some statement from tealium or some official documentation on the "The retention period is applicable to the storage of the entire profile not the individual profile's attributes" part as well as on the exact definition of a 2 months retention period (=calendar months or ~60 days?).
AudienceStream retentions are specified in days, both for the retention on a particular Audience (that you can configure), and the overall profile retention time (that Tealium staff configure).
It sounds like your contract might specify months, in which case you can reach out to your account manager or support to ask what the actual implemented retention period is on the profile in question.