Why does the Google AdWords Remarketing tag that Telium installed on my site look completely different from the one Google sent to me?

[eric_polatty]

This is probably a rookie question, but the tag that Google AdWords sent me looks quite different from the one put on my site when I selected "Google Remarketing Tag" and after entering conversion ID within Telium. Can anyone help me make sense of this? Remarketing Tag from Google (###### in place of my actual conversion code): var google_conversion_id = ######; var google_custom_params = window.google_tag_params; var google_remarketing_only = true; /* ]]> */ EDIT: it does not let me show the whole code for some reason and keeps getting cut off Below is the AdWords Remarketing Tag That Telium seems to have placed (this is what I found when I looked at the script in using Google Tag Assistant) .... g.google_conversion_items=o;} g.google_conversion_id=parseInt((e[f]?e[f]:e[0]));g.google_conversion_format=3;g.google_conversion_label=c[f];g.google_conversion_value=g.google_conversion_value||((u.cnv_val!="")?u.cnv_val:b._csubtotal);g.google_conversion_order_id=g.google_conversion_order_id||b._corder;g.google_remarketing_only=g.google_remarketing_only||true;g.google_custom_params=g.google_custom_params||gcp;for(d in g){window[d]=g[d];} window._tealium_gacSend();}}} ... Why do the two look completely different? This was pushed out several hours ago and is supposed to be showing up on every page on the site on the initial visit, but the audience sizes are still zero.

[jared_hislop · Accepted solution]

Eric, The code that Tealium injects onto the site is different because it contains a lot of Tealium functionality built in. The code you pasted above is the Tealium template for the Google Adwords Tag. Tealium not only has to include what Google provides but it also has to provide functionality for Mappings, E-Commerce Extension support, and support for any other extension you add via Tealium. This is why the code base doesn't look the same. However, if you instead look at the server call that is made to Google Adwords then you should be able to see that the server calls created are the same. This is assuming the tag has been configured properly. Cheers!