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This article describes how to set up the Criteo Audience Match connector.
Deprecated Version
The previous version of this connector was named "Criteo Audience Match (Customer-Provided Credentials)" and was integrated with the Criteo Marketing API (MAPI), which is planned for deprecation. That connector has been deprecated and the name changed to "Criteo Audience Match (Deprecated Marketing API v1)".
Current Version
The current connector is named "Criteo Audience Match" and is integrated with the Criteo API that was released in January 2021. Read more about migrating from MAPI to Criteo API:
Criteo: Sample Migration Plan
Criteo: Marketing API Migration Guide
In this article:
Action Name | AudienceStream | EventStream |
---|---|---|
Add User to Audience | ✓ | ✓ |
Remove User from Audience | ✓ | ✓ |
This connector uses the following vendor API:
https://api.criteo.com/2021-01/audiences
This connector uses batched requests to support high-volume data transfers to the vendor. Requests are queued until one of the following three (3) thresholds is met:
If you intend to use this connector, send an email to asintegrations@tealium.com to receive a consent link that authorizes the Tealium Customer Data Hub to manage audiences on behalf of advertisers. Learn more from Criteo Developers: Send an Authorization Request to Your Users.
This step may take up to three (3) working days for approval.
After receiving the Criteo activation link, complete the following steps:
Go to the Connector Marketplace and add the Criteo Audience Match connector to your profile. Read the Connector Overview article for general instructions on how to add a connector.
After adding the connector, configure the following settings:
Click Next or go to the Actions tab. This is where you configure connector actions.
This section describes how to set up parameters and options for each action.
Parameter | Description |
---|---|
Audience |
|
|
|
Email (apply MD5 hash) |
|
Email (apply MD5 SHA256 hash) |
|
Mobile ID |
|
Identity Link |
|
Gum ID |
|
Parameter | Description |
---|---|
Audience |
|
|
|
Email (apply MD5 hash) |
|
Email (apply MD5 SHA256 hash) |
|
Mobile ID |
|
Identity Link |
|
Gum ID |
|
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