This article describes how to set up the Epsilon Partner Sync Web Service Tag tag in your Tealium iQ Tag Management account.

Epsilon is the leader in outcome-based marketing with a rich, 50-year heritage in helping marketers anticipate, activate, and prove measurable business outcomes.

In this article:

Tag Configuration

First, go to the tag marketplace and add the Epsilon Partner Sync Web Service Tag tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Advertiser Identifier: dtm_cid
  • Secondary Advertiser Identifier: dtm_cmagic
  • Page Visit Form ID: dtm_fid

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Tag Configuration

Variable Description
Advertiser Identifier (dtm_cid) [String]
Secondary Advertiser Identifier (dtm_cmagic) [String]
Page Visit Form ID (dtm_fid) [String]
User ID (dtm_cookie_id) [String]
dtm_token_s [String]
dtmc_tcf_string [String]