This article describes how to set up the Epsilon Partner Sync Web Service Tag tag in your Tealium iQ Tag Management account.
Epsilon is the leader in outcome-based marketing with a rich, 50-year heritage in helping marketers anticipate, activate, and prove measurable business outcomes.
In this article:
First, go to the tag marketplace and add the Epsilon Partner Sync Web Service Tag tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The available categories are:
|Advertiser Identifier (dtm_cid)||[String]|
|Secondary Advertiser Identifier (dtm_cmagic)||[String]|
|Page Visit Form ID (dtm_fid)||[String]|
|User ID (dtm_cookie_id)||[String]|