This article describes how to set up the TAPAD Cookie Matching Service tag in your Tealium iQ Tag Management account.
In this article:
First, go to Tealium's tag marketplace and add the TAPAD Cookie Matching Service tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are: