This article describes how to set up the The Trade Desk (theTradeDesk) connector in your Customer Data Hub account.

In this article:

Table of Contents Placeholder

Connector Actions

Action Name AudienceStream EventStream
Send First Party Advertiser Data

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

  • Agency Secret Key

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Send First Party Advertiser Data


Parameter Description
Data Center Region
  • Required
  • Select data center geographically closest to where user data comes from.
Advertiser ID
  • Required
  • Advertiser ID
Trade Desk ID (TDID)
  • Trade Desk ID (TDID)
Device Advertising ID (DAID)
  • Device Advertising ID (DAID)
Unified ID (UID2 apply base64 hash)
Unified ID (UID2 already hashed)
Identity Link (IDL)
  • Identity Link ( IDL )
Override TTL in Minutes
  • Override time to live (ttl), in minutes
Override Timestamp
  • Override timestamp
Data Name
  • Required
  • Data Name