The Trade Desk Connector Setup Guide

[#1]

This article describes how to set up the The Trade Desk (theTradeDesk) connector in your Customer Data Hub account.

In this article:

Table of Contents Placeholder

Connector Actions

Action Name	AudienceStream	EventStream
Send First Party Advertiser Data	✓	✓

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

• Agency Secret Key

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Send First Party Advertiser Data

Parameters

Parameter	Description
Data Center Region	Required Select data center geographically closest to where user data comes from.
Advertiser ID	Required Advertiser ID
Trade Desk ID (TDID)	Trade Desk ID (TDID)
Device Advertising ID (DAID)	Device Advertising ID (DAID)
Unified ID (UID2 apply base64 hash)	Unified ID ( UID2 ) Use Apply SHA256 Hash option with plain text value, the connector will whitespace trim, lowercase and hash this value using SHA256 hash. Find out more about Generating a Unified ID.
Unified ID (UID2 already hashed)	Unified ID ( UID2 ) If already hashed, use Already SHA256 Hashed option. Provide a value which has been whitespace trimmed, lowercased and hashed using SHA256 hash.  Find out more about Generating a Unified ID.
Identity Link (IDL)	Identity Link ( IDL )
Override TTL in Minutes	Override time to live (ttl), in minutes
Override Timestamp	Override timestamp
Data Name	Required Data Name