The Trade Desk Universal Pixel enables marketers to gain more visibility into user data, and analyze reporting at a more granular level using the Data Element Report.
First, go to Tealium's Tag Marketplace and add the The Trade Desk Universal Pixel Tag to your profile (how to add a Tag?).
After adding the Tag, configure the below settings:
ttdUniversalPixelTag18r0156a77010366s9bn92m452l80672, then the Pixel Tag ID becomes
Use Data Mappings (see below) if you prefer to configure the Tag Settings dynamically.
Load Rules determine when and where to load an instance of this Tag on your site.
Recommended Load Rule: Load on all pages.
Mapping is the process of sending data from a Data Layer Variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a Variable to a Tag destination, see Data Mappings.
The destination variables for the The Trade Desk Universal Pixel Tag are built into its Data Mapping tab. Available categories are:
|Advertiser ID||Unique advertiser identifier supplied by Trade Desk|
|Pixel ID||Unique pixel identifier supplied by Trade Desk|
|Pixel Tag ID||The ID value of the <div> to be appended to the page.|
The consent parameters follow the IAB specification for URL-based services.
The creator of the URL should ensure these parameters are added only once and are passed to services that are expecting them and can properly handle them.
|gdpr||0 / 1||Determines if GDPR should apply to the user. Value of "1" means yes, default value of "0" means no.|
|gdpr_consent||URL-safe base64-encoded GDPR consent string||This parameter should only be passed if
|gdpr_pd||0 / 1||This parameter is optional and determines if personal data is included. Value of "1" means yes, default value of "0" means no.|
Other personal data, such as IP addresses or tracking pixel cookies, may be passed as part of the request. The
gdpr_consent parameters should be used by the callee to determine whether an identifier cookie or other personal data can be set and/or used.