How Visitor Stitching Affects Predict Models

[#1]

Visitor stitching does not impact modeling results in Tealium Predict.

Visitors vs. Visits

Models are trained on visitor profiles, not visits. The actual and predicted values that display in the Confusion Matrix refer to the number of of visitors.

Filtered Visitor Data

The data used for training is filtered by visitor ID. A model only uses the newest stitched visitor ID for training and ignores visitor profiles with an older ID.