This article describes the Tealium Predict ML product and how it is used to create, train, and deploy machine learning models to make predictions about visitor behavior.
In this article:
Tealium Predict is a built-in machine learning technology product used with the Tealium AudienceStream CDP product that takes a complicated discipline (machine learning) and distills it down to a fully-managed feature. Tealium Predict works with Tealium AudienceStream to build and create more intelligent audiences and activate trustworthy machine learning insights.
Using Tealium Predict, you can create, optimize, and deploy data models that make meaningful predictions about visitor behavior allowing you to determine:
Deployed models are managed by Tealium in real-time using a predictive output attribute that is made available to you after your model is trained and deployed. In just a few clicks, you can create audiences by categorizing visitors based model scores and target them with personalized experiences to drive ROI.
Key benefits of Tealium Predict include the following:
To learn more about the real ways that machine learning and customer data can drive revenue through improved customer experiences, see Tealium Predict ML: Top 5 Emerging Machine Learning Use Cases with Customer Data. These customer use cases cover perspectives from marketing, customer experience strategists, and data scientists including:
To learn more about machine learning technology, see Machine Learning Concepts and Technology.