This article describes what is required to use the Tealium Predict ML product, suggested steps to take before you begin to ensure ideal results, and available services.

In this article:


The following items are required to use Tealium Predict:

  • Tealium AudienceStream
    To begin using the Tealium Predict product, you only need to have the Tealium AudienceStream CDP product with data collection enabled.
  • 21 Days of Data Collection
    To ensure that you have enough data to begin building meaningful models using past data, data collection must be active for AudienceStream for a minimum of 21 days of data collection prior to the feature release.

    For additional information, see Data Compliance and Usage.

Data Quality

For optimal results, Tealium suggest that you have a high-quality dataset that consists of a clean data layer with a large amount of training data. Better data layer health allows you to create models that can provide immediate and meaningful prediction results.

For additional information, see Data Readiness for Machine Learning.

Professional Services

Though no coding or data science knowledge is required to use the product, you can improve your results with a high quality implementation of AudienceStream.

If you would like assistance in assessing the current state of your data layer, Tealium provides professional services centered around your current AudienceStream implementation and overall data wellness.

For additional information about data readiness and data wellness services, see Data Readiness.