This article describes the Tealium Predict product and how it is used to create, train, and deploy machine learning models and use these models to build and deploy meaningful machine learning models to make predictions about visitor behavior.
In this article:
Tealium Predict is a built-in machine learning technology product used with the Tealium Customer Data Platform (CDP), AudienceStream. With Tealium Predict, Tealium takes a complicated discipline (Machine Learning) and distills it down a fully-managed feature that simplifies machine learning.
Coupled with Tealium AudienceStream, the Tealium Predict product allows you to activate trustworthy machine learning insights across your entire tech stack that allow you to build and create more intelligent audiences.
Using Tealium Predict, you can create, optimize, and deploy data models that make meaningful predictions about your visitor behavior. Deployed models are managed by Tealium in real-time using a predictive output attribute that is made available to you after your model is trained and deployed. In just a few clicks, you can then create a model using the new output attribute, which is immediately available and actionable in Tealium AudienceStream.
Key benefits of Tealium Predict include the following:
If you are new to machine learning and want to get started, Tealium Predict allows you to create a model, deploy it, and immediately activate the value in Tealium AudienceStream without writing a single line of code. If you have existing machine learning projects, Tealium Predict allows you to quickly inject the value of the existing machine learning models into your marketing and analytics implementation to creating an immediately improved data flow cycle.
To learn more about Machine Learning technology, see Machine Learning Concepts and Technology.
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