This article describes the Tealium Predict product and how it is used to create, train, and deploy machine learning models to make predictions about visitor behavior.
In this article:
Tealium Predict is a built-in machine learning technology product used with Tealium AudienceStream that takes a complicated discipline (machine learning) and distills it down to a fully-managed feature. Coupled with Tealium AudienceStream, the product allows you to build and create more intelligent audiences and activate trustworthy machine learning insights across your entire tech stack.
Using Tealium Predict, you can create, optimize, and deploy data models that make meaningful predictions about your visitor behavior. Deployed models are managed by Tealium in real-time using a predictive output attribute that is made available to you after your model is trained and deployed. In just a few clicks, you can then create a model using the new output attribute, which is immediately available and actionable in Tealium AudienceStream.
Key benefits of Tealium Predict include the following:
If you are new to machine learning and want to get started, Tealium Predict allows you to create a model, deploy it, and immediately activate the value in Tealium AudienceStream without writing a single line of code.
If you have existing machine learning projects, you can quickly inject the value of the existing machine learning models into your marketing and analytics implementation to creating an immediately improved data flow cycle.
To learn more about machine learning technology, see Machine Learning Concepts and Technology.