This article describes the Tealium Predict product and how it is used to create, train, and deploy machine learning models to make predictions about visitor behavior.

In this article:

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How it Works

Tealium Predict is a built-in machine learning technology product used with Tealium AudienceStream that takes a complicated discipline (machine learning) and distills it down to a fully-managed feature. Coupled with Tealium AudienceStream, the product allows you to build and create more intelligent audiences and activate trustworthy machine learning insights across your entire tech stack.

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Using Tealium Predict, you can create, optimize, and deploy data models that make meaningful predictions about your visitor behavior. Deployed models are managed by Tealium in real-time using a predictive output attribute that is made available to you after your model is trained and deployed. In just a few clicks, you can then create a model using the new output attribute, which is immediately available and actionable in Tealium AudienceStream.

Key Benefits

Key benefits of Tealium Predict include the following:

  • Predict Customer Actions
    Automatically draw conclusions about what actions customers are likely to take in the future and design tailored programs that directly address their needs.
  • Simplification
    Tealium simplifies the implementation of machine learning for you without the need for a Data Scientist or dedicated team.
  • Personalization
    You can rely on the Tealium Customer Data Hub to pinpoint meaningful visitor personalization data.
  • Reduce Time Spent on Machine Learning Projects that Involve User Data
    Data collection and data activation are natively integrated with machine learning intelligence, which greatly reduces the common challenges of data preparation and activation for machine learning initiatives.
  • Leverage Machine Learning Intelligence Across your Entire Implementation
    You can automatically activate predictive insights in any of Tealium's over 1,200 integrations.
  • Score Customers with Predictive Potential
    Technology built into the model produces a score for visitors with the likelihood to return or complete a specific behavior. You can then leverage the scores to generate audiences for further proactive action, such as re-engagement campaigns.

New Users

If you are new to machine learning and want to get started, Tealium Predict allows you to create a model, deploy it, and immediately activate the value in Tealium AudienceStream without writing a single line of code.

Experienced Users

If you have existing machine learning projects, you can quickly inject the value of the existing machine learning models into your marketing and analytics implementation to creating an immediately improved data flow cycle.

Learn More About the Technology

To learn more about machine learning technology, see Machine Learning Concepts and Technology.