This article describes the Tealium Predict product and how it is used to create, train, and deploy machine learning models and use these models to make predictions about visitor behavior.
In this article:
Tealium takes a complicated discipline (Machine Learning) and distills it down to specific functions. Tealium Predict is a built-in machine learning technology product used with the Tealium Customer Data Platform (CDP), AudienceStream. This article describes how to use Tealium Predict to build and deploy meaningful machine learning models to make predictions about visitor behavior.
Tealium Predict is a fully-managed feature that simplifies machine learning. Coupled with AudienceStream, Tealium Predict activates trustworthy machine learning insights across your entire tech stack through the creation of more intelligent audiences.
Using Predict, you can create, optimize, and deploy data models that make meaningful predictions about your visitor behavior. Deployed models are managed by Tealium in real-time using a predictive attribute that is made available to you after your model is trained and deployed. In just a few clicks, Predict can create a model with a new output attribute that is immediately made actionable in AudienceStream.
Using Predict, you can automatically draw conclusions about what customers are likely to do in the future and design tailored programs that directly address their needs. Key benefits of Predict include:
If you are new to machine learning and want to get started, Tealium Predict allows you to create a model, deploy it, and immediately activate the value in Tealium AudienceStream without writing a single line of code. If you have existing machine learning projects, Predict will allow you to quickly inject the value of the existing machine learning models into your marketing and analytics implementation to creating an immediately improved data flow cycle.
To learn more about Machine Learning technology, see Machine Learning Concepts and Technology.
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