This article describes the Tealium Predict product and how it is used to create, train, and deploy machine learning models and use these models to make predictions about visitor behavior.

In this article:

Table of Contents Placeholder

How it Works

Tealium takes a complicated discipline (Machine Learning) and distills it down to specific functions. Tealium Predict is a built-in machine learning technology product used with the Tealium Customer Data Platform (CDP), AudienceStream. This article describes how to use Tealium Predict to build and deploy meaningful machine learning models to make predictions about visitor behavior.

Tealium Predict is a fully-managed feature that simplifies machine learning. Coupled with AudienceStream, Tealium Predict activates trustworthy machine learning insights across your entire tech stack through the creation of more intelligent audiences.

Predict How it Works.jpg

Using Predict, you can create, optimize, and deploy data models that make meaningful predictions about your visitor behavior. Deployed models are managed by Tealium in real-time using a predictive attribute that is made available to you after your model is trained and deployed. In just a few clicks, Predict can create a model with a new output attribute that is immediately made actionable in AudienceStream.

Key Benefits

Using Predict, you can automatically draw conclusions about what customers are likely to do in the future and design tailored programs that directly address their needs. Key benefits of Predict include:

  • Simplification
    Tealium simplifies the implementation of Machine Learning for you without the need for a Data Scientist or dedicated team.
  • Personalization
    You can rely on the Tealium Customer Data Hub to pinpoint meaningful visitor personalization data.
  • Reduce Time Spent on Machine Learning Projects that Involve User Data
    With Tealium AudienceStream, data collection and data activation are natively integrated with machine learning intelligence, which greatly reduces the common challenges of data preparation and activation for machine learning initiatives.
  • Leverage Machine Learning Intelligence Across your Entire Implementation
    You can automatically activate predictive insights in any of Tealium’s over 1,200 integrations.
  • Score Customers with Predictive Potential
    The Predict model scores visitors with the likelihood to return or complete a specific behavior. You can then leverage the scores to generate audiences for further proactive action, such as re-engagement campaigns.

Machine Learning Experience Levels

If you are new to machine learning and want to get started, Tealium Predict allows you to create a model, deploy it, and immediately activate the value in Tealium AudienceStream without writing a single line of code. If you have existing machine learning projects, Predict will allow you to quickly inject the value of the existing machine learning models into your marketing and analytics implementation to creating an immediately improved data flow cycle.

Learn More About the Technology

To learn more about Machine Learning technology, see Machine Learning Concepts and Technology.

Get Started

To get started, click a topic to the left and move through each step as needed.