Visitor data is not purged by default. For information about purging specific visitor data, contact your account representative.

Visitor Data Usage

Model training is not a one-time task. For that reason, visitor data is not purged. There will always be a need for new versions of visitor data to be trained and the data must therefore be available to retain. After a successful model is deployed, the model degrades over time and needs to be refreshed with current visitor data.

Data Storage and Access Controls

All data related to Tealium Predict remains within the Tealium system and infrastructure, and is subject to the same Tealium security and privacy protocols. For more information, see Data Storage and Access Controls.