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A marketing vendor is using Google Tag Manager to deploy our Tealium code.

Silver Contributor
Silver Contributor

What are the potential issues this could cause?

2 REPLIES 2

A marketing vendor is using Google Tag Manager to deploy our Tealium code.

Tealium Employee
The potential that tags won't get loaded in time before the user moves off the page is extremely high.
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A marketing vendor is using Google Tag Manager to deploy our Tealium code.

Employee Emeritus
There are a lot of factors, as Simon pointed out the chained file requests can slow down tag firing. Although this would not be as big an issue with a single-page website. If they're using GTM they may also not have as robust a data layer as you may need. The issues can be minimal or numerous depending on what tags you're trying to fire with what data.