Adding Custom Destination to the mapping of the Rakuten Marketing Tag

[sujani_koya]

Hi,

I am trying to map a variable called ranMID to a static value in Rakuten Marketing Tag.  ranMID is not defined in the Tealium template and so I created a custom destination called ranMID and mapped it to another variable containing the static value I want.  This data is not showing up however.  As per https://community.tealiumiq.com/t5/iQ-Tag-Management/Adding-a-User-Defined-Destination-Mapping-to-a-... some tags do not accept custom destinations.  If this tag is among them, can you pleaseenable it here.  Or add ranMID as a pre-existing destination that we can map our value to.  I have a lot of Rakuten tags to add, so will be very grateful if you can do either of these things.

Thanks a lot!

Sujani 

[adam_wolfers]

Hi @sujani_koya,

Do you have any documentation from Rakuten Marketing that shows how additional custom parameters should be passed?

The documentation we used to build the integration didn't specify this.

Thanks,
Adam

[sujani_koya]

Hi @adam_wolfers,

Here is the code I have.  Thank you for responding.

Sujani 

<!-- START of Rakuten Marketing Conversion Tag -->
<script type="text/javascript">
var rm_trans = {
orderid : 'ORDERID', order_id
currency: 'CURRENCYCODE', order_currency
customerStatus: 'CUSTOMER_STATUS', //new or existing
conversionType: 'Sale',
customerID: 'CUSTOMER_ID', // optional
discountCode: 'DISCOUNT_CODE', offer_id
discountAmount: DISCOUNT_AMOUNT, local_order_discount_amount
taxAmount: TAX_AMOUNT, local_order_tax_amount
ranMID: '42657',
lineitems : [{
quantity : QUANTITY_PURCHASED, product_quantity
unitPrice : SINGLE_UNIT_ITEM_PRICE,
unitPriceLessTax: SINGLE_UNIT_ITEM_PRICE_NO_TAX,
SKU: '42657',
productName: 'PRODUCT_NAME'
}]

};
/*Do not edit any information beneath this line*/
if(!window.DataLayer){window.DataLayer={Sale:{Basket:rm_trans}}}else{DataLayer.Sale=DataLayer.Sale||{Basket:rm_trans};DataLayer.Sale.Basket=DataLayer.Sale.Basket||rm_trans}DataLayer.Sale.Basket.Ready = true;
function sRAN(){var a="p",b=1,c="p",d=0,e=0,f=DataLayer&&DataLayer.Sale&&DataLayer.Sale.Basket?DataLayer.Sale.Basket:{},g=f.affiliateMID||f.ranMID;if(!g)return!1;var h=f.allowCommission;if(h&&"false"==h.toLowerCase())return!1;var i=f.orderid||"OrderNumberNotAvailable",j="",k="",l="",m="",n=f.currency||"",o="o"===c,p=f.taxAmount?Math.abs(Math.round(100*Number(f.taxAmount))):0,q=f.discountAmount?Math.abs(Math.round(100*Number(f.discountAmount))):0,r="p"===a?"ep":"m"===a?"eventnvppixel":"",s=f.customerStatus||"",t="",u=document.location.protocol+"//track.linksynergy.com/"+r+"?",v="";null!=s&&""!=s&&(e&&"EXISTING"==s.toUpperCase()||e&&"RETURNING"==s.toUpperCase())&&(v="R_"),d&&"MOBILE"==t.toUpperCase()&&"R_"==v&&(v="MR_"),d&&"MOBILE"==t.toUpperCase()&&""==v&&(v="M_");for(var w=[],x=0;x<(f.lineitems?f.lineitems.length:0);x++){for(var y=!1,z=window.JSON?JSON.parse(JSON.stringify(f.lineitems[x])):f.lineitems[x],A=0;A<w.length;A++){w[A].SKU===z.SKU&&(y=!0,w[A].quantity=Number(w[A].quantity)+Number(z.quantity))}y||w.push(z)}for(var x=0;x<w.length;x++){var z=w[x],C=encodeURIComponent(z.SKU),D=z.unitPriceLessTax||z.unitPrice,E=z.quantity,F=encodeURIComponent(z.productName)||"";j+=v+C+"|",k+=E+"|",l+=Math.round(Number(D)*Number(E)*100)+"|",m+=v+F+"|"}j=j.slice(0,-1),k=k.slice(0,-1),l=l.slice(0,-1),m=m.slice(0,-1),q&&b&&(j+="|"+v+"DISCOUNT",m+="|"+v+"DISCOUNT",k+="|0",l+="|-"+q),o&&p&&(j+="|"+v+"ORDERTAX",k+="|0",l+="|-"+p,m+="|"+v+"ORDERTAX"),u+="mid="+g+"&ord="+i+"&skulist="+j+"&qlist="+k+"&amtlist="+l+"&cur="+n+"&namelist="+m+"&img=1";var G,H=document.createElement("img");H.setAttribute("src",u),H.setAttribute("height","1px"),H.setAttribute("width","1px"),G=document.getElementsByTagName("script")[0],G.parentNode.insertBefore(H,G)}sRAN();
</script>
<!-- END of Rakuten Marketing Conversion Tag -->

[sujani_koya]

Hi @adam_wolfers there is another tag called Rakuten Marketing Tracking tag.  The one posted above is Rakuten Marketing Conversion tag.  The code for the Rakuten Marketing Tracking tag which fires perfectly using the Tealium template, is as follows:  

<!-- START Rakuten Marketing Tracking -->
<script type="text/javascript">
(function (url) {
/*Tracking Bootstrap
Set Up DataLayer objects/properties here*/
if(!window.DataLayer){
window.DataLayer = {};
}
if(!DataLayer.events){
DataLayer.events = {};
}
DataLayer.events.SiteSection = "1";

var loc, ct = document.createElement("script");
ct.type = "text/javascript";
ct.async = true;
ct.src=url;
loc = document.getElementsByTagName('script')[0];
loc.parentNode.insertBefore(ct, loc);
}(document.location.protocol + "//intljs.rmtag.com/113794.ct.js"));
</script>
<!-- END Rakuten Marketing Tracking -->

[sujani_koya]

Can you please let me know if it is possible to add this custom destination (ranMID) to the template.  Else, is there another way to add this?  Should I add the code as a Tealium Generic tag and all the code in an extension? Please give me some ideas. Thank you!

[kathleen_jo]

Hi @sujani_koya. My apologies. Adam is on vacation right now. He should be back tomorrow to answer your questions or I can find someone else to help if you cannot wait. Let me know!

[sujani_koya]

Hi Kathleen!

Chris Horne has been responding to my request.  Thanks a lot!  I will close this question once that is fully solved.

Regards,

Sujani

[kathleen_jo]

Sounds good @sujani_koya. If you feel up to it, would you mind posting your solution here once you receive it!? I'm curious to know. :-)

[sujani_koya · Accepted solution]

Hi!

These are the changes done.

1. In the template, in the definition of utag.data, this line is added

 "ranMID" : ""

2. In the tag template again, in the if condition => if ( u.data.order_id ) { , this line has been added

 g.ranMID = u.data.ranMID || b.ranmidvariable || "";

where I've defined a utag js variable called ranmidvariable in the data layer.  Used an extension to assign a static value to it.  In the mapping in the tag configuration, I've created a custom destination called ranMID to which I've mapped the ranmidvariable.

Thank you,
Sujani 

[kathleen_jo]

Outstanding @sujani_koya! Thank you so much for sharing.

[johnmitchell]

Hi

Could we actually get Tealium to update the tag to match this, as i am here specifcally beacuse the templates dont match what i have been sent.

[kathleen_jo]

Hi @johnmitchell. Perhaps @adam_wolfers can help? Or maybe @chris_horne? 

[adam_wolfers]

Hey @johnmitchell,

Does the code posted by @sujani_koya on June 16th match what you were sent, and you're looking for the tag template to support the "ranMID" parameter?  If so, what would be a good label for this parameter?

Do you need support for any other parameters?

Thanks,

Adam

[johnmitchell]

Hi @adam_wolfers

Hope you are well, i have attached the instructions that Rakuten/Linkshare sent over to me in a google drive link

With all the ecommerce data that needs mapping and user information, the linkshare tags have two IDs

1. cadence ID - This is used in the Global Code tag
2. Merchant ID (ranMID) - This is used in the Confirmation Code tag

In tealium the code is (as mentioned initially by @sujani_koya)  wrong and missing these elements.

Cheers

Dev guide

https://drive.google.com/file/d/0B_5vJyzwazLLbzIyZjNjMUVVZEk/view?usp=sharing

Tag Examples

https://drive.google.com/file/d/0B_5vJyzwazLLb25KN2NxYUlxdjA/view?usp=sharing

https://drive.google.com/file/d/0B_5vJyzwazLLTl9hVk02a1NHRHc/view?usp=sharing